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GMV Max · 04 Campaign structure & operations Published

The Secret Behind the 80 Videos/Day Recommended by TikTok for Shops Spending Over 1,500 USD/Day

A stack of videos growing higher next to a rising stack of gold coins
A large budget with a thin video pool leaves no place to spend money — this is a bottleneck few shops realize.

Daily budget and video quantity must correspond with each other. Spending 1,500 USD/day with only a few dozen videos in the “Ads and organic” pool means the system does not have enough creative resources to distribute the entire budget.

Video Quantity Benchmark Table by Budget

Daily budgetVideos/CampaignNew videos/day
> $1,500/day80+9+
> $200/day15+3+
> $0/day10+1+

How to Check If Your Video Pool Is “Enough”

There are 2 evaluation criteria: the ratio between ‘Ads and organic’ (videos currently running ads) and ‘Organic only’ (videos with product links but not yet used for ads) must reach at least 1:1; and the number of videos in ‘Ads and organic’ must match the benchmark table by budget. A real-world example from the document: a campaign with 313 Ads-and-organic videos / 305 Organic-only videos (ratio ~1.03:1) meets the standard; another campaign with only 9/361 (ratio ~0.025:1) is too low, requiring immediate video additions.

4 Ways to Increase Video Quantity

  1. Increase linked TikTok accounts — grant full advertising permissions to official accounts or marketing accounts via Business Center or Seller Center.
  2. Video Code — import video codes from creators who have “Organic only” videos with good CVR, maximum 20 codes per import.
  3. Customized Posts — attach product links to videos that originally had no links, only valid in the current campaign being created, must be re-added if creating a new campaign.
  4. Bulk Affiliate Authorization — creators enable “Allow sellers to use affiliate videos in Shop Ads” in the Creator Center.

Frequently Asked Questions

How long does it take for newly added videos to be authorized to run?
The “Authorization required” status updates in about 20 minutes after permissions are granted.

How long does a newly added video need for the system to evaluate its effectiveness?
The “Learning” phase lasts for a fixed 3 days to collect reliable data, unless the video spends over $1 within the target ROI range earlier, in which case it transitions directly to “Delivering”.

Source

Official GMV Max guide (updated to July 2026).

About AVO AGENCY

AVO is an official TikTok Business partner: we run TikTok ads, fix shop problems and provide resources for sellers. You pay only after the job is done.

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