What Are Shopping Videos and How to Link Products to Videos for Sales

How Shopping Videos Work

Access: Seller Center > Shopping Videos (via app or web). Four main functions:

1. Find inspiration — popular videos, accounts, hashtags, and music on TikTok.
2. Create content — product video creation tools right inside the Seller Center.
3. Video templates — filter by category and duration, redirecting to the CapCut app to use templates.
4. LIVE highlights — reuse videos from ended LIVE sessions with over 300 views, and attach product links.

How to Link Products — A 5-Step Process with Video Generator

1. Select a product (currently only supports 1 product/video).
2. Write selling points: select 0–5 highlights, prioritizing content with the [Recommended] label confirmed as true information.
3. Upload individual images (optional, up to 12 images) to increase appeal.
4. Generate video — select 1 of 6 automatically generated system effects.
5. Post video — double-check, fill in a clear description, and click Post to TikTok.

Pre-publishing Quality Check

This tool allows reviewing videos before actual posting to detect policy issues early. Only available for sellers with at least 1 successful sales transaction, with daily check quotas varying based on GMV performance—meaning the better the shop sells, the more videos can be checked daily.

Risks to Keep in Mind

The “no issues found” result in the pre-publishing check step is for reference/guidance only—the review process after actual posting is more comprehensive and may yield different results, depending on the account status at the time of posting. Do not ignore monitoring performance and policy warnings after the video goes live.

Source

TikTok Shop Seller Academy — Shopping Videos; E-commerce Video Creation Tools