Commission Saving: Exchanging Platform Commission for Ad Budget, Increasing GMV by 17.2% in SEA

Commission costs tie up operating budgets, limiting the ability to scale ads — this is the pain point Commission Saving addresses by directly linking commission reduction to the ad budget.

Mechanism: Converting Saved Commission into Ad Budget

This is a growth-incentivizing capability — converting saved commission into additional ad budget, helping merchants drive higher GMV growth with a lower entry barrier.

3 Regional Policies (Not Mutually Exclusive)

1. Reduced ROI Commission Saving (Campaign level) — US/EU/UK/JP/SEA, via rolling allowlist. When a campaign meets the reduced target ROI + budget threshold (+ optional Promotion Day), generated orders receive real-time commission reductions. Valid for a minimum of 14 days after accepting the offer, provided the selected products do not change.
2. Commission Saving via GMV Max (Campaign level) — only in Indonesia, requiring no ROI or budget, offering long-term commission exemption at a fixed rate.
3. Store TR Target Commission Saving (Shop level) — in SEA. When ad spend reaches the required percentage of gross revenue, the merchant receives long-term commission savings for active GMax campaigns.

Recorded Results

In SEA, products applying Commission Saving recorded a 17.2% GMV increase according to official documentation. Launch status: GA (General Availability) in the EU, UK, SEA, US, JP; Alpha in LATAM.

How to Set Up

The GMax Pro homepage displays the eligibility criteria to receive the offer: required ROI threshold, minimum budget, and Promotion Day information. Once the offer is accepted and products remain unchanged, the ROI/commission rules are kept fixed throughout the validity period. There is a Batch Optimization button to apply the offer to all campaigns simultaneously. See commission exemption details in Seller Center: Finance → Transactions → Order Details.

Frequently Asked Questions

Does changing participating products in Commission Saving mid-cycle have any impact?
Yes — the system will trigger a recalculation of the commission rate and related rules to match the business attributes of the new product.

Can these 3 policies be used at the same time?
Yes, all 3 policies are not mutually exclusive; depending on regional and shop conditions, they can be applied simultaneously.

Source

Official GMV Max Pro documentation (updated as of September 2026).