GMV Max Coupon in GMV Max Pro: TikTok Subsidizes Up to 60% of Costs, GMV Increased by 8-9% in Initial Testing

As one of the 3 core modules of GMV Max Pro, GMV Max Coupon allows merchants to set a fixed coupon cost rate in Target ROI campaigns, letting the system automatically distribute personalized coupons to incremental buyers — without disrupting ROI targets or price consistency.

Pain Points Solved

Merchants usually have little room for discounts; deep discounting affects brand positioning. Distributing coupons indiscriminately or running flash sales easily wastes discount spend, and when multiple promotions run simultaneously, managing overall ROI becomes difficult.

4 Recorded Benefits

• More precise offers, targeting buyers with higher conversion potential.
• Initial testing recorded an 8-9% GMV increase.
• Tighter price control — driving conversions without changing the listed price.
• TikTok subsidizes up to 60% of the merchant’s coupon costs — offering more subsidy opportunities.

Setup Requirements

Merchants enable “Smart Coupon” via a toggle. For LGM, only official accounts without creator livestreaming permissions can enable it. Total net sales in the campaign are charged at a fixed rate, regardless of the actual number of coupons redeemed — with no refunds or adjustments afterward. Cost rate: default 3%, allowed range 1-50%, recommended 3-10% depending on the category.

Recorded Case Study

GMV Max Pro documentation records the US merchant case “Umay” as a prime example of GMV Max Coupon effectiveness. The other two modules of GMV Max Pro (Affiliate Cost Optimization, Commission Saving) at the time of the update were still marked as “no published cases yet — more cases coming soon.”

Frequently Asked Questions

How does GMV Max Coupon under GMV Max Pro differ from the original GMV Max Coupon?
The setup mechanism is similar (cost rate, Smart Coupon toggle) — the difference is that in GMV Max Pro, this feature is positioned within a multi-lever optimization context alongside Affiliate Cost Optimization and Commission Saving, rather than standing alone.

What is the current launch status of GMV Max Coupon?
Beta in SEA (Indonesia, Vietnam, Malaysia, Philippines) and the US, at the time of the document update.

Source

Official GMV Max Pro documentation (updated as of September 2026).