GMV Max Coupon: Vouchers Only Issued to the Right People About to Abandon Carts, Not Everyone Receives Them

Unlike flash sales or mass-distributed coupons, GMV Max Coupon (using qCPX technology) only issues vouchers to users whom the system predicts have incremental conversion potential — those who are hesitant and price-sensitive. Organic buyers do not receive additional offers.

How it works

qCPX (Qpon - Cost Optimized Per X) uses personalized vouchers on both ad traffic and organic traffic. Vouchers are valid for 30 minutes after receipt, and a user can receive a maximum of 10 GMV Max coupons per day. All net sales during the campaign are charged at a fixed rate, regardless of the actual number of coupons redeemed — no refunds or adjustments afterwards.

Setting the cost rate

Parameter	Value
Default	3%
Allowed range	1% - 50%
Recommended range	3% - 10% (by category)
Maximum decimal places	2 digits

For LIVE GMV Max, only official accounts (not accounts with creator livestreaming permissions) can enable this feature.

4 benefits recorded in official documents

• More precise offers, targeting the right people with high conversion potential.
• Initial testing recorded an 8-9% increase in GMV.
• Tighter price control — no change to the listed price, no impact on floor price or multi-platform pricing policies.
• TikTok subsidizes up to 60% of the merchant’s coupon costs, increasing subsidy opportunities.

Reporting and billing

Reporting is at the campaign level, including Coupon Cost and Revenue from Coupons (both calculated on gross revenue, including refunds) — only showing the merchant-funded portion, while the platform-subsidized portion is not displayed separately. See detailed billing via Seller Center: Finance → Transactions, by individual order or by time period.

Frequently asked questions

Can GMV Max coupons be stacked with other coupons?
They cannot be stacked with certain platform coupons like XBP/VXP, but can be stacked with seller coupons and flash sales. Rules vary by region.

Does enabling this feature affect ad ROI?
No — coupon distribution is restricted by tROI settings, only issued when ROI requirements are still met.

Source

Official GMV Max guide (updated to July 2026).