How product images and descriptions can increase conversion rates

Product Card is where customers decide whether to click

TikTok Shop classifies Product Cards into a separate tracking data group in Data Compass, with 14 different optimization suggestions — among which “Title can be optimized” and “Optimize product information” are the two most common suggestions for new shops. This shows that TikTok Shop considers product information (images, titles, descriptions) as a ranking factor, not just a display factor.

How to use AI support tools without dependency

• AI product description: enter at least 3 descriptive keywords; the more keywords, the richer and more accurate the generated content. The system returns 5 options to choose from — always proofread and edit before publishing, as these are suggestions, not verified content.
• AI optimization for titles/descriptions: appears after you upload product images. It only works well if the original description has enough data — a description that is too short will prevent the system from generating richer content.

Three things to do immediately to increase conversion

1. Clear main image matching the actual product — products with reviews can have their images removed when violating policies (inappropriate language/images), directly affecting the store’s credibility.
2. For fashion/accessories categories, the size chart must match actual measurements — discrepancies not only lose customers but also violate policies.
3. Monitor the “High-potential Product Cards” section in Data Compass to know exactly which products need title/price/content optimization first.

Risks to note

AI-generated description content does not guarantee absolute accuracy — TikTok Shop clearly states this is a support tool, and sellers must still “carefully check results before publishing”. Publishing descriptions with incorrect technical specifications due to complete trust in AI is a risk that leads to return disputes later.

Source

TikTok Shop Seller Academy — How to use Smart Suggestions in Product Descriptions; Product Card Diagnosis (seller-vn.tiktok.com/university)