Break-even ROI for GMV Max

Enter your price, cost and category. The calculator finds the lowest ROI to set on GMV Max without making a loss, and the ROI that reaches your target profit — after platform fees, taxes, the 10% VAT on ad spend, creator commission, and the ad money spent on orders that are later cancelled or returned.

Free tool for estimates and reference only — see the disclaimer at the bottom of the page.

Product Search a category to fill in the commission fee

Platform commission fee%Default 14% (regular) / 16% (Mall). Category names are Vietnamese, as in Seller Center Vietnam. List price₫ Shop discount₫ Voucher paid by the shop₫ Cost (goods + inbound shipping)₫Companies: enter the price excluding VAT Voucher Xtra

Ads and affiliate

Share of ad orders running on creator videos%These orders also pay the shop ads commission Shop ads commission% Cancelled + returned order rate%GMV on GMV Max includes orders that are later cancelled or returned Ad tax (VAT)%

I get a Tax Invoice for ads from TikTok Companies reclaim the VAT; household businesses deduct ads + VAT when computing tax Goods purchased with invoices / supporting documents

Operating cost per order

Do not know these yet? Work them out in the price calculator (steps 1–3) and enter them here.

Fixed cost per order₫ Variable cost per order (packing…)₫ Goods damaged or lost on return%

ROI to set on GMV Max

Break-even ROI—Below this you make a loss

ROI for a % profit on revenue —

Target profit / revenue	Profit per order	Max ad spend per order (excl. VAT)	Ad cost / GMV	ROI to set	ROI (ads + affiliate)
0%	—	—	—	—	—
5%	—	—	—	—	—
10%	—	—	—	—	—
15%	—	—	—	—	—
20%	—	—	—	—	—
25%	—	—	—	—	—
30%	—	—	—	—	—

What ROI are you running now? (the figure shown on GMV Max)

ROI on GMV Max = total GMV ÷ ad cost (excluding VAT). GMV is recorded when the buyer pays and includes orders later cancelled or returned, so the displayed ROI is higher than the real ROI — the calculator adjusts for the cancellation/return rate you enter. GMV Max usually achieves roughly 80–120% of the ROI target, so set your ROI a safe margin above break-even. Platform fees follow TikTok Shop Vietnam’s current fee schedule (6% transaction fee, 3,000 VND processing fee per order, 1.5% tax withheld for individuals and household businesses); group-3 household businesses top up tax = profit × 17% − the 1.5% already withheld.

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Target profit / revenue	Profit per order	Max ad spend per order (excl. VAT)	Ad cost / GMV	ROI to set	ROI (ads + affiliate)
0%	—	—	—	—	—
5%	—	—	—	—	—
10%	—	—	—	—	—
15%	—	—	—	—	—
20%	—	—	—	—	—
25%	—	—	—	—	—
30%	—	—	—	—	—

Target profit / revenue	Profit per order	Max ad spend per order (excl. VAT)	Ad cost / GMV	ROI to set	ROI (ads + affiliate)
0%	—	—	—	—	—
5%	—	—	—	—	—
10%	—	—	—	—	—
15%	—	—	—	—	—
20%	—	—	—	—	—
25%	—	—	—	—	—
30%	—	—	—	—	—

Target profit / revenue	Profit per order	Max ad spend per order (excl. VAT)	Ad cost / GMV	ROI to set	ROI (ads + affiliate)
0%	—	—	—	—	—
5%	—	—	—	—	—
10%	—	—	—	—	—
15%	—	—	—	—	—
20%	—	—	—	—	—
25%	—	—	—	—	—
30%	—	—	—	—	—