Want to know which products to push with GMV Max without guessing? TikTok has done it for you

New advertisers on GMV Max often do not know which products to start promoting first. GMV Max Growth Center solves this exact problem: suggesting products based on data, and allowing campaign creation with just a few clicks.

2 recommendation categories

• Recommended Products: selected based on historical performance, category performance, and other factors.
• New Products: added to TikTok Shop within the last 30 days (L30D), currently in “Active” status, and having a maximum of 10 orders.

Both lists are ranked by inventory quantity from high to low, displaying up to 20 products per module (view more details via “edit campaign”).

How to use

Each campaign recommendation displays: recommended budget, product ROI, and schedule. You can click “edit” to remove unwanted products, change the target ROI, budget, start/end dates — before publishing. When you click “Publish”, the campaign is launched immediately, accompanied by a confirmation popup with full parameters (target ROI, budget, number of products). Access Growth Center in the GMV Max tab of both Seller Center and TTAM.

Why it is worth using even if you are not a beginner

Growth Center helps detect new products with high inventory that have not been promoted yet — a gap easily overlooked when managing multiple SKUs simultaneously. This is a good tool for periodic reviews, not just for beginners.

Frequently Asked Questions

Do recommended products automatically run campaigns?
No, you must proactively click “Publish” — the system only prepares the configuration, it does not run automatically.

How is a campaign created from Growth Center different from a self-created campaign?
There is no difference in the operating mechanism — only in the campaign name, which is appended with “Recommended Products” or “New Products” for easy identification in the campaign list.

Source

Official GMV Max guide (updated to July 2026).