What is Video Code and 4 Ways to Increase Video Count for Product GMV Max

When you find your “Ads and organic” video pool is lower than the benchmark, there are 4 official ways to add videos to Product GMV Max. Each method suits a different situation.

Method 1: Increase Linked TikTok Accounts (Authorized Posts)

Check which TikTok accounts are linked and authorized in Seller Center. Three buttons to note: “Authorize now” (official account has not granted enough permissions), “Edit access” (marketing account has not granted enough permissions), “Get access” (account has granted enough permissions to the shop but the logged-in user has not accepted them).

Method 2: Video Code (Authorized Posts)

When you find a video in the “Organic only” section with good CVR and order volume, contact the creator to get the Video Code. Enter it via TTAM (Spark Ads posts tab → “Request Authorization”) or via Seller Center (“Creative Management” → “Add posts” → “Video code”, maximum 20 codes per time). Videos added using this code will appear in the “Authorized Posts” tab.

Method 3: Customized Posts

For videos without product links. Select the product first, then select the video you want to use — only Spark Ads videos and videos from existing TikTok accounts will be displayed for selection. The link is only valid within the campaign being created, does not appear on any TikTok account, and must be added again if you create a new campaign.

Method 4: Bulk Affiliate Authorization (Affiliate Posts)

Creators can enable bulk authorization in 2 ways: when adding products to their showcase, turn on the “Get extra commission from affiliate videos” notification; or go to Creator Center → Settings → Privacy settings → turn on “Allow sellers to use affiliate videos in Shop Ads”. Note: videos with product links from multiple shops cannot be used this way.

Frequently Asked Questions

How long does it take for a video added via Video Code to run?
The “Authorization required” status updates in about 20 minutes after authorization is granted.

Can all 4 methods be used simultaneously?
Yes, these are 4 independent replenishment sources — combining all 4 is the fastest way to reach the video benchmark according to your budget.

Sources

Official GMV Max guide (updated to July 2026).