Product Card Diagnosis and Video Diagnosis: tools to find out why products are not getting orders

Product Card Diagnosis — 4 Core Factors

Access: Data Compass > Product Card > Performance. The most important factor for new shops is “Not reaching the threshold”—meaning the product card is not yet eligible for the recommendation pool, so it has almost no chance of appearing to new customers. Check at Data Compass > Shop Tab > Recommendation > Performance to see which cards are not eligible.

Note: even when the product card has entered the recommendation pool, you still need to ensure it does not fall into the lowest recommendation group—the way to avoid this is to ship orders on time and process new orders quickly. This means operational performance (shipping, order processing) directly affects product display ranking, not just customer experience.

4 Core Metrics and 14 Improvement Recommendations

Core data includes: Unique Clicks, Buyers, Revenue, Click-to-Payment Rate. The “Growth Opportunities” section provides 14 specific recommendations, some examples: the shop is restricted in search traffic, titles can be optimized, improve price attractiveness, collaborate with more creators, showcase products on Video/LIVE.

Finding Content Inspiration When You Don’t Know Where to Start

• Go to Data Compass > LIVE & Video > Video Inspiration to view the highest-performing videos by category.
• For new shops, collaborating with small-to-medium-sized creators is often more effective than targeting big KOLs right away—go to Affiliate Center > Creator Discovery > Find Creators, filter by followers, video views, and relevant categories.

Risks to Keep in Mind

If a product is not in your Affiliate Plan, creators cannot add the product to their showcase, videos, or LIVE even if they want to promote it—many new shops miss out on collaboration opportunities simply because they forgot to add products to the affiliate plan before contacting creators.

Sources

TikTok Shop Seller Academy — How Product Card Diagnosis Works 1; Product Card Diagnosis