Viewer Boost: Increase LIVE Viewers with a Separate Budget, but Without Cost Protection

Viewer Boost is a traffic-boosting solution integrated into LIVE GMV Max, helping to attract more viewers to the livestream room. However, unlike the Target ROI budget, this Boost budget does not have a cost control mechanism — it is important to understand this before turning it on.

2 Boost Modes

• Pre-set Boost: schedule in advance according to the planned livestream schedule.
• Instant Boost: activate immediately for the ongoing session.

Minimum budget of 10 USD/day, duration of 0.5-24 hours in 30-minute increments, and only active when the livestream is ON AIR — offline time is not counted towards the set duration.

Most Effective Setup Method

Divide into short bursts at strategic times during the live session (at the beginning, or after changing hosts when views drop), and it should be turned on at least 30 minutes in advance so the system has time to optimize according to the delivery algorithm. Each campaign can only have 1 active Viewer Boost at a time — to create a new one, you must delete the current boost first.

Measure Effectiveness with 4 Dedicated Metrics

LIVE Views, LIVE Views of 10 Seconds or More, Cost Per LIVE View, Average Watch Time. Reports in the Campaign List also separate: Base Budget/Cost/ROI/Live Views (main campaign) and Viewer Boost Budget/Cost/Live Views (boost portion only).

Important Note: conversion metrics — Orders, GMV, ROI — are aggregated for the entire Target ROI + Viewer Boost campaign, not separated by individual boost sessions. TikTok recommends evaluating effectiveness at the overall campaign level.

Frequently Asked Questions

Why don’t I see the Viewer Boost option when entering Optimize?
This could be because the campaign has Max Delivery enabled, the Target ROI campaign is paused, the TikTok account/assets are unavailable, or the ad account is locked/suspended.

Can ended Viewer Boosts be reviewed?
Yes, the history of ended or deleted Boosts is still saved for tracking.

Sources

Official GMV Max guide (updated to July 2026).