Exclusive Authorization for LIVE GMV Max: Turn Off Competitor Ads with 1 Click, But Only for Unofficial Accounts

If you partner with KOLs/KOCs for livestreams and want to ensure no other agency runs LIVE GMV Max in parallel on that account, Exclusive Authorization is the official mechanism to resolve this—but it only applies to unofficial accounts.

How to set up — 2 roles needing coordination

Advertiser (must be a TikTok Business Center admin): go to business.tiktok.com → Accounts → TikTok Accounts → Add Account → Request Ad Delivery Authorization. On the Permissions page, enable “LIVE Video Usage Permission” and “Enable LIVE GMV Max Exclusive Authorization” simultaneously. The system will generate a QR code to send to the creator.

Creator: scan the code, click “Authorize” to confirm. If they have previously granted exclusive authorization to another BC, the system will clearly prompt that this action will overwrite the old authorization.

⚠️ Not applicable to official TikTok accounts — only for Marketing or KOL/KOC accounts.

🚨 A Business Center can receive exclusive authorization from multiple TikTok accounts, but a TikTok account can only grant exclusive authorization to a single BC.

What happens after authorization is granted

The advertiser has the right to directly turn off any conflicting LSA campaigns while setting up a new campaign with just 1 click (accompanied by a risk confirmation). If exclusive authorization has not been granted and the account is being used by another LSA/LGM campaign, the advertiser will be redirected to the authorization request step first.

Special cases to know

• The creator can “Unlink” at any time → all current LIVE GMV Max campaigns of the advertiser will be paused immediately.
• If you change the GMV Max ad account for the selected TikTok account, all running LIVE GMV Max campaigns (under the old ad account) will be automatically turned off.
• If the exclusively authorized account is later upgraded to an official account, the old authorization becomes invalid.

Frequently Asked Questions

The creator previously granted ad authorization to a BC, do they need to do it again?
Yes, they still need to generate a new QR code to specifically perform the exclusive authorization step for LIVE GMV Max—regular ad authorization does not automatically include exclusive rights.

Which BC should the agency managing the shop’s budget use to receive authorization?
They should use the agency’s Business Center, as officially recommended in the documentation.

Source

Official GMV Max guide (updated to July 2026).