Accelerate New Creative Testing Mode: How Product GMV Max Prioritizes Testing New Videos Within 7 Days

When you feel your newly posted videos are not being tested fast enough by the system, this campaign-level tool helps solve the issue — unlike Creative Boost, you do not need to manually select each video.

How It Works

When enabled, the system prioritizes testing videos uploaded or approved in the last 7 days — including newly approved TikTok posts, customized posts, and videos with new or recently updated product links. A “new video” meets any of the following conditions: newly approved within 7 days with a product linked; previously approved but recently linked to a product within 7 days; or the product link was updated within 7 days.

Accelerating the delivery of unverified content may temporarily reduce gross revenue, but the overall campaign ROI remains within the target threshold — campaigns with this mode enabled still receive normal ROI protection.

Differences from Creative Boost

Feature	Accelerate New Creative Testing	Creative Boost
Bidding mode	Target ROI	Separate bidding
Automation	System automatically drives discovery	Advertiser manually selects
Scope	New videos within 7 days	Any manually selected video

Recommended combined usage: enable Accelerate first; if there are still underperforming creatives afterward, continue to apply Creative Boost to specific videos.

Key Benefits

Accelerate the discovery of new content, shorten the time to validate effectiveness for faster scaling/elimination decisions, and maintain campaign freshness — without breaking the overall ROI protection mechanism.

Frequently Asked Questions

Does enabling this mode reduce ROI?
It may temporarily reduce gross revenue during the testing phase, but the overall campaign ROI is still maintained within the target threshold.

How do I know if this mode is working effectively?
Filter reports by post time to view videos posted within the selected range along with their latest status.

Source

Official GMV Max guide (updated to July 2026).