GMV Max video status now has 4 quality labels — are you reading them correctly?

If you are still reading video status based on the old framework (In queue / Learning / Delivering / Not delivering), you are missing information. From July 2026, GMV Max has transitioned to the “Exploration” framework with much more detailed quality labels.

New status framework

Status	Condition	Meaning
Exploring	Under 3 days OR under 1,000 paid impressions	The system is still learning, patience is required
Explored — Outstanding	Cost, GMV, CTR in the top tier	Performs extremely well, use as a reference for further development
Explored — Performing	Neither outstanding nor poor	Normal, no intervention needed
Explored — Underperforming	Cost and GMV = 0 in the last 7 days	Needs improvement or replacement
Explored — Calculating	Quality evaluation up to 72 hours after exploration	Results will be updated soon
Ineligible	Authorization required / Rejected / Unavailable / Excluded / Inactive	Cannot be delivered

PGM counts as “Explored” after 3 days or reaching over 1,000 impressions; LGM only needs 1 day or over 1,000 impressions. For LIVE GMV Max, the “Not in Live” status has been removed — the most recent status is still displayed and automatically refreshes when the live session resumes.

The real benefit: learning data is inherited across campaigns

The most important point of this update is not the label renaming, but that the system removes campaign-level limitations — the learning data of a creative can be inherited by other campaigns, reducing the number of times it has to relearn from scratch (cold start).

3 new benchmark metrics for PGM

The “Exploration summary” table displays: Available (posts eligible for testing), Explored (total explored posts / available), Outstanding (total outstanding posts / tested) — for example, sample data: Available 182, Explored 112 (61%), Outstanding 3 (3%). These metrics are compared with benchmarks by industry, GMV segment, and region.

Frequently Asked Questions

What should I do if the “Explored” rate is low?
Give the creative enough learning space by adjusting the ROI/budget, or use the Creative Boost 2.0 tool for larger-scale testing.

Are “Underperforming” videos automatically removed from the campaign?
Not automatically removed — you need to proactively improve the content or replace it with a new video.

Source

Official GMV Max guide, July 2026 update.