Exclusion filter on GMV Max: Exclude up to 400 videos by ID, but warnings apply if over 10% are excluded

Sometimes you want to keep a video on your TikTok account but do not want GMV Max to use it for running ads — for example, videos with outdated content or lower-than-expected quality. The exclusion filter addresses this exact need.

2 Ways to Exclude

• By post/video ID: Exclude up to 400 videos using IDs. Excluded videos display an “excluded” status in reports.
• By post date: Exclude based on the post date, up to the last 31 days — select a specific date or a date range.

How to Access

When creating a new LIVE GMV Max campaign, click “Manage” in the “Ad Creative” section → “Manage Creatives” window → “Advanced settings” section has the exclusion filter toggle. While the campaign is running, go to “Edit Campaign” to add/remove filters at any time.

Important Warning Thresholds

If you exclude more than 10% of total videos, the system will display a warning in the development center at the campaign level — this is a sign that you might be over-excluding, which affects the remaining video pool for delivery.

How to Re-add Videos

Remove the video from the exclusion filter → the video displays an “Unselected” status in the creative-level report and can be re-added to the campaign at any time. Special note: if you want to completely delete a video from the organic side (e.g., deleting it from the TikTok account), you must exclude it from both active and paused campaigns — otherwise, the video is still considered as delivering and cannot be deleted from the TikTok account.

Frequently Asked Questions

What is the difference between excluding by date and excluding by ID?
Excluding by date is suitable when you want to exclude a batch of videos posted within a specific time frame (e.g., old campaigns that have expired), which is faster than looking up individual IDs.

Do excluded videos count toward the video quantity benchmark based on budget?
No — “excluded” videos do not belong to the active “Ads and organic” pool, so they do not count toward the benchmark.

Sources

Official GMV Max guide documentation (updated to July 2026).