Linking products from multiple shops in one video: A new feature for multi-shop advertisers

Previously, a GMV Max video could only link products from a single shop. For companies operating multiple TikTok Shop stores simultaneously, this was once a confusing limitation — official documents record real feedback from an advertiser: “I didn’t know about this limitation. We have several stores, all company-owned. Why can’t we put product links from two stores in one video?”

Use Cases

A customer operating Shop A (main) and Shop B (new) wants to place both product links in one video, helping users discover products from multiple stores they own — a way of “account nurturing” on TikTok.

Risks to Anticipate

Linking products from multiple stores can cause serious brand conflicts — for example, a video placing a brand’s product next to a competitor’s product, weakening the brand image. Advertisers do not have full control over creator content, which is a common concern when expanding this feature.

Who Should and Should Not Use It

Only recommended for sellers with a strong need to increase awareness — specifically, retailers managing multiple self-owned stores that share the same video pool. Not suitable for cross-promotional collaborations with third-party shops due to brand conflict risks.

Current Status

Alpha Testing at the time of update. Once whitelisted, the feature is automatically applied to the account — advertisers do not need to configure anything else.

Frequently Asked Questions

Does this feature apply to collaborations between 2 independent shops?
The documentation only guides retailers who own multiple shops — collaborating with other independent shops is not within the recommended scope due to brand conflict risks.

What needs to be done to try this feature?
Contact to be added to the Alpha Testing whitelist — there is no public self-registration process at the time of update.

Sources

Official GMV Max guide documentation (updated to July 2026).