Checklist for Setting Up Your TikTok Shop Before Official Launch

8 Items to Set Up Before Selling

Access My Account in Seller Center to configure:

1. Seller profile (email, phone number, password, login TikTok account)
2. Bank account
3. Qualification Center (if selling branded goods)
4. Brands
5. Tax
6. Warehouse settings
7. Official account
8. Marketing accounts

Limits to Know Before Setting Up

• Security: you should enable Two-Step Verification (SMS, email, or Google Authenticator). The time between 2 security information changes is 30 days—you cannot change it back and forth constantly.
• Bank account: link up to 5 accounts at the same time, only 1 account can be set as “primary” (prioritized for receiving withdrawals). The bank account holder’s name must match the registered shop owner’s name—incorrect names are a common reason for withdrawal failures.
• Warehouse: currently only supports ONE pickup warehouse and ONE return warehouse (not necessarily the same address). Changing the warehouse address takes effect immediately for new orders—consider carefully before changing during peak seasons.
• Official account: can only link 1 account/shop, and can only unlink up to 3 times—once you run out of turns, you cannot change it anymore.
• Marketing accounts: up to 4 accounts/shop, maximum 10 linking attempts every 180 days. During the New Shop Mission period, marketing accounts cannot be linked yet.

Risks to Note

Many new sellers skip setting up the Qualification Center thinking it is “not yet needed”—but if the product belongs to a category requiring brand authorization, the product will be blocked from listing as soon as you add it, delaying your entire launch plan. Review your intended product categories first, then decide if you need brand certification from the start.

Sources

TikTok Shop Seller Academy — Seller Profile Settings (updated 25 February 2026)